At this point in the film, we are all aware that we eat too much sugar. We like it and that is why we consume it, But we also do it without realizing it: the vast majority of processed foods carry a good load.
Why? The explanation is not simple, in fact, there is no single answer. We can point out, first, that it is cheap; If it were expensive, the food industry probably wouldn’t add it with such enthusiasm. But what good is it cheap if it doesn’t convince consumers?
The question, of course, is that it does convince, and a lot. It can be said, without exaggeration, that we are addicted to sugar and that we need the products to be very sweet to be more palatable.
He is the creator and director of the sinazucar.org project, which precisely aims to make visible how much sugar the foods we consume to have. It does it in the most graphic way possible: by means of very simple photographs, in which it shows a product next to its weight of sugar, represented in lumps. The result is very direct, very easy to understand with a single glance.
If we say, for example, that a Coca Cola has about 37 grams of sugar per 100, the amount seems high, but is it? The figures do not tell us much; are difficult to understand. On the other hand, if we look at Coca Cola with its equivalence in sugar cubes, the understanding is much clearer.
How Much Sugar Do Everyday Foods and Products Have?
Or what about ice creams, for example, that now in summer are so much in the mood? A Double Chocolate Magnum contains about six cubes of sugar, about 23 grams per 100, while a small tub of Ben & Jerry’s Chocolate fudge brownie, 30 grams, about seven and a half cubes.
However, from sinazucar.org they do not only include clearly sugary products, such as chocolates, soft drinks or cookies. In the vast catalogue that they have analyzed and that they share on social networks, such as Facebook, Instagram or Twitter, and that they are expanding at the initiative or request of third parties, they also report the high content in less suspicious products, such as fried tomato, juices from fruits or yoghurts to drink.
Antonio tells us that a little over three years ago, a nutritionist recommended that he decrease his sugar intake to improve his sports performance. Then, he began to look at the labels of commercial products and realized that even those products that he considered healthy contained a large amount of sugar. Furthermore, few people, very few really, were aware of it.
He did not hesitate and began to share this discovery with the rest of the world, using his experience as a photographer. Very soon, his shocking images went viral and a large number of the media became interested in his project, increasing his notoriety. Such has been his success in these three years that more than 10 million people have seen his photographs and his book, with the same name as his page, sinazucar.org, has become one of the best-selling online of recent times, reaching number one in January 2019.
However, as he himself indicates on Twitter, it is not a question of panicking: sugar is not poison. What happens is that we take it in excess and that itself is harmful to health. There are plenty of illnesses and associated damages: from cavities to being overweight, obesity, and an increased risk of Type II diabetes and some cardiovascular diseases. Of course, a more balanced and conscious consumption will improve your health.
The key? According to her, “the greatest effort to reduce it begins in the supermarket. If you have an insane product at home, sooner or later, you will eat it; if you don’t buy it, you don’t eat it ”.